Adventures in Small Tourism: Studies and Stories

The double blow of overtourism and COVID has shaken the travel industry and forced a reconsideration of what tourism is, and can be. This volume offers a vision of regenerative tourism beneficial to travelers and locals alike.

Adventures in Small Tourism presents academic studies and personal stories about small tourism. While small tourism is not new, it has become increasingly important as the widespread negative effects of overtourism have become increasingly apparent, with cities like Amsterdam and Barcelona experiencing barriocide, the death of neighbourhoods, as they host overwhelming numbers of visitors.

Small tourism, especially creative tourism, not only reduces the actual and potential negative impact of guests on local culture but actively seeks to strengthen and revive local communities by weaving together the experiences of guest and host. Participatory, respectful, and celebratory methods and manners of tourism, rooted in community and cultural networks, has the potential to strengthen cultural bonds, support economic development, and increase sustainability.

Focusing on the provision of small-scale creative tourism experiences, Adventures in Small Tourism explores possibilities for local empowerment through community-based tourism. With stories and studies from Italy, Portugal, Colombia, Japan, Australia, and beyond, this collection tells stories of visitors and residents coming together to co-create place in walks and workshops, gastronomy and art, festivals, markets, and more. This is a book that dares to ask what the future can be.

With Contributions By: Diana Guerra Amaya, Katja Bek Kos, Keith Lewis Bradbury, Nancy Duxbury, Darcen David Esau, Mohammadreza Gohari, John S. Hull, Vid Kmetič, Attila Komlós, Donald Lawrence, Sylvia M. Leighton, Alison Lullfitz, Moira A.L. Maley, Courtney W. Mason, Una McMahon-Beattie, Mateja Meh, Emese Panyik, Carol Pettersen, André Luis Quintino Principe, Meng Qu, Donna M. Senese, M. Jane Thompson, Spencer J. Toth, J. Eddy Wajon, Josie Vayro, Ian Yeoman, Simona Zollet, and Diana Marcela Zuluaga Guerra

About the Editor

Kathleen Scherf is professor of Communication at Thompson Rivers University. She is the editor of Creative Tourism in Smaller Communities: Place, Culture, and Local Representation and a contributor to Creative Tourism: Cultural Resources and Engaging Creative Travellers.

Acknowledgements

Introduction: Small Tourism: Local, Localism, Neolocal, and a View Towards Regeneration

1. The Development of Inclusive Small Rural Destinations for Gay Tourists in Canada

2. Rajzefiber: A Community Hub for Small Tourism in the Small City of Maribour, Slovenia

3. Sustaining Castello Sonnio: Small Tourism in a Tuscan Village

4. Revealing the Restorers: Small Tourism in Restored Lands of the Noongar Traditional Area of the Firtz-Sterling in Southwestern Australia

5. The Role of Cultural Associations in the Promotion of Small Tourism and Social Inclusion in the Neighbourhood of Bofim, Oporto: The Case of Casa Bô

6. Small Tourism in a Big City: The Sotry of 5Bogota

7. Cultural Festivals in Small Villages: Creativity and the Case of the Devil’s Nest Festival in Hungary

8. Artistic Micro-Adventures in Small Places

9. The Power of Small: Creative In-Migrant Micro-Entrepreneurs in Peripheral Japanese Islands during COVID-19

10. Small Tourism and Ecotourism: Emerging Micro-Trends

Conclusion: Situating Small: Orienting Trajectories, Generative Journeys

Contributors

Index

If the local matters in tourism, then so does this book! Scherf invites us to indulge in a thoughtful exploration of the characteristics, principles and value of small tourism. Diverse in its geographic presentations and proposing multiple and complex expressions of small-scale places, we are exposed to a whirlwind tour of opportunity, all the while clarifying for us the nature of the issues and challenges that beg to be addressed. Not at all a convenient critique of mass tourism, this volume provokes wonder and delivers evidence that a different kind of tourism is not only possible, but already exists. Small tourism has grown up.

—Suzanne de la Barre, Department of Recreation and Tourism Management, Vancouver Island University

In the wake of the COVID-19 pandemic, this volume provides convincing evidence that “small” may be the new “big” in the tourism sector. Pairing academic studies with personal stories, Adventures in Small Tourism provides a thoughtful and compelling argument for community-based and collaborative tourism centred on local culture and history. A must-read for anyone who values the delights of micro-destinations and wishes to build better connections between residents, visitors, and place.

—M. Sharon Jeannotte, University of Ottawa